About Chrissy Johnston
(formerly Davies)
Journalist | PR Agent | Talent Manager | Media Expert
Chrissy Johnston is a globally recognised journalist, PR agent, and talent manager with a career spanning over three decades. She began in the 1990s, quickly establishing herself as one of the UK’s most dynamic media professionals. Known for her ability to generate viral press coverage, shape celebrity careers, and drive brand success, Chrissy has worked with multiple high-profile talent and major international brands worldwide.
Early Career: Rising Above the Competition
Chrissy began her journalism career in 1993, winning a nationwide competition against over 8,000 applicants to join the BBC’s flagship children’s magazine, Fast Forward. She quickly distinguished herself, writing weekly music reviews, conducting celebrity interviews, managing photo shoots, and engaging readers nationwide.
She then freelanced at Just Seventeen, one of the UK’s best-selling teen magazines, contributing movie reviews and celebrity-led features.
Chrissy’s talent was recognised by the Financial Times, where she was headhunted to join their subscription-based newsletters. Within three months, she was promoted from Editorial Assistant to Features Writer, producing in-depth articles on finance, telecommunications, stock markets, and global business.
Editorial Leadership
In the mid 90s, Chrissy became the youngest editor in Britain and oversaw multiple renowned publications simultaneously, leading Girl About Town (GAT), Nine to Five, and Hair & Style. Nine to Five and GAT were high-circulation freebie magazines, reaching millions monthly across London, while Hair & Style was a nationally sold consumer title. She managed editorial teams of 20+ and directed content strategy across celebrity, lifestyle, wellness, beauty, and fashion coverage.
She was also headhunted to launch Total Style magazine, a consumer celebrity, hair, fashion, and beauty title for women 20–45. Chrissy named the magazine, built and led the editorial team, and secured celebrity cover interviews with Elizabeth Hurley and Madonna, immediately positioning it as a must-read for its audience.
Celebrity Journalism & “Party Peepers”
Chrissy became a sought-after freelance journalist, contributing celebrity-focused content and interviews to major tabloid newspaper The Sunday People and its accompanying magazine supplement. For four years, she also wrote the weekly showbiz column “Party Peepers” for Sunday, the magazine supplement of the News of the World, then Britain’s highest-circulating tabloid. The column took her to the hottest VIP parties, movie premieres, and showbiz events, where she reported back with the juiciest insider gossip. Her exclusive interviews with stars including Geri Halliwell, Michelle Collins, Will Smith, Madonna, Britney Spears, Victoria Beckham, Justin Timberlake, and Catherine Zeta-Jones frequently landed front-page coverage across both tabloids and their magazine supplements, reaching millions of readers each week.
Chrissy also served as backstage correspondent for Channel 5’s weekly music television program, The Pepsi Chart Show, interviewing artists such as Blue, Steps, Christina Aguilera, Westlife, Pink, Tom Jones, Craig David, Shakira, and Madonna. Her backstage interviews were published across major outlets including Pepsi Chart Magazine, Shine, Daily Star, InStyle (US), GAT, Nine To Five, LAM, FLX, and Sunday People, amplifying exposure for both the show and the artists.
Founder & PR Powerhouse
In 2002, Chrissy founded Intrigue Publications (formerly Intrigue Management), a global PR, talent management, and brand consultancy. She represents celebrities, reality stars, music acts, influencers, thought leaders, tech firms, and brands worldwide. Her PR campaigns have delivered viral media coverage, international press attention, and career-defining opportunities. Press coverage highlights include negotiating the worldwide exclusive tabloid interview deal for La Toya Jackson in which she sensationally revealed that she believed her brother Michael Jackson had been murdered. The story went viral and, soon after, Michael’s doctor, Dr. Murray Conrad was convicted of his manslaughter. Chrissy also helped tech brand Foxy AI go viral globally with billions of hits, securing initial funding, and establishing it as the #1 AI platform on Google.
As a talent manager and PR agent, she has booked more talent on the hit TV series Celebrity Big Brother than any other agent or manager in the industry. She has also secured appearances for her clients on many other major shows, including Dancing with the Stars, The Masked Singer, I’m a Celebrity… Get Me Out of Here!, Dancing on Ice, MTV Cribs, Love Island, Celebrity Apprentice, Strictly Come Dancing, and Celebrity Ex on the Beach. This track record has cemented her reputation as a leading authority in celebrity and brand management and PR.
Recognised for operating at the highest level of the entertainment and media industries, she delivers end-to-end talent and brand representation, spanning high-profile press campaigns and strategic career development to influencer partnerships, product launches, media appearances, publishing deals, global tours, and record contracts, consistently generating exceptional, career-defining outcomes.
Entrepreneurial Ventures
Chrissy co-founded MyKrush.com, a fan-creator platform, leading brand development, product strategy, UX, and launch. The platform achieved rapid user growth and revenue in a highly competitive market without traditional advertising, demonstrating her entrepreneurial vision and digital strategy expertise.
Current Freelance Journalism
Chrissy continues to contribute to top publications and online outlets, including Grazia, Harper’s Bazaar, Glamour, Moevir Paris, Daily Star, CEO Weekly, Naluda, US Reporter, and FHM producing celebrity features, trend coverage, and cultural journalism while maintaining her global PR and talent management work.
Selected Celebrity Clients & Talent: Past and Present
Farrah Abraham, Jenna Jameson, Jamie Foxx, La Toya Jackson, Corey Feldman, Christine Quinn (Selling Sunset), Amber Rose, Fat Joe, Coolio, Chloe Khan, Brigitte Nielsen, Victoria Silvstedt, Tyrese, Tito Jackson, Dame Kelly Holmes, Joe Calzaghe, AJ McLean (Backstreet Boys), Blac Chyna, Lisa Vanderpump (Real Housewives of Beverly Hills), Dita Von Teese, Fatman Scoop, Ja Rule, Whitesnake, Jodie Marsh, Salt ‘n’ Pepa, Renee Graziano (Mob Wives), The Honeyz, Blue, Dane Bowers (Another Level), Ester Dee (Real Housewives of Cheshire), Dorothy Martin (lead singer of rock band, Dorothy), Platinum-selling boyband 911, reality TV star Nicola McLean, Playboy Playmate Jenna Bentley, Mayor Larisa Svechin, and mindset coaches Natasha Graziano and Regan Hillyer.
Selected Brand & Corporate Clients: Past and Present
Lynx, Calvin Klein, Fashion Nova, ASOS, OnlyFans, my.Celeb.tv, Playboy Enterprises, ClubJenna Inc., A&E Network, Channel 5, Athletic Greens, Lasula, Pepsi, Bentley Residences, Rebellious Fashion, Weinberg Studios, PETA, MOBO Awards, MTV, Foxy.ai, Huggle App, OhChat.com, TANGO App
Skills, Expertise & Notable Achievements
Won a nationwide competition to join the BBC’s Fast Forward magazine against 8,000+ applicants
Youngest UK editor to oversee multiple high-circulation publications simultaneously
Headhunted for Financial Times subscription newsletters and Total Style magazine
Wrote the weekly showbiz column Party Peepers for News of the World’s Sunday magazine supplement, reaching millions weekly
Executed thousands of high-impact press placements and viral campaigns for celebrities and global brands, including Foxy AI, Oh Chat, Christine Quinn, Jenna Jameson, Farrah Abraham, and La Toya Jackson.
Managed influencer campaigns for brands such as Athletic Greens, ASOS, Fashion Nova, Huggle App, and TANGO App
Created and pitched TV documentaries commissioned by networks such as TLC and Discovery
Organised national arena tours and live appearances for music acts including La Toya Jackson, 911, Coolio, Fatman Scoop, and Salt ‘n’ Pepa
Strategic PR campaign planning and execution
Talent management: career strategy, endorsements, social media collaborations, product launches, TV appearances, publishing deals, tours, and record contracts
High-level contract negotiation and crisis management
Multi-platform content creation: print, broadcast, and digital journalism
Event planning and execution: national arena tours, media junkets, launch events, and promotional campaigns
Founded and managed MyKrush, overseeing product development, UX, and launch